Elevator pitch on why we need workflow technology
In the good old days of dotcoms, the elevator pitch is often practiced by aspiring entrepreneurs to share with VCs why they should invest in their start-ups within a short time frame.
Personally, I think besides that purpose, if one knows his/her work well, the "elevator pitch" simply means being able to concisely explain to peers/friends/management/etc an idea/technology/etc. If one truly internalize knowledge, one does not need a few hours to explain it. A few minutes would probably bring the necessary idea across...
One of the most common question people asked me during WF presentations is why should we make use of workflow technoloy? Why don't we just rely on coding to achieve the desired workflows?
Check out
The Elevator Speech: Why Workflow, by Nick Malik
an interesting and concise list on why one should use workflow technology.