In a breathless race for acquisition, the timeline shows:
2007-05-19 Microsoft acquires aQuantive $6bn
2007-05-17 WPP acquires 24/7 Real Media, at $649million (beating Microsoft's $1bn offer)
2007-04-30 Yahoo! acquires RightMedia, $680million
2007-04-14 Google acquires DoubleClick, $3.1bn (mentioned here)
Kevin Johnson of Microsoft's platform and services division mentioned that the online advertising market is worth $40 billion this year and was growing at 20 per cent a year.
Race just started. Don't we see a reinforcing feedback loop?
P.S. You may find some interesting clues from these 2 recent speeches given by Bill Gates. Take note that they are quite long.
P.S. On the other side of so-called traditional media,
2007-05-17, Thomson buys Reuters, $17.2bn (23%+11% to surpass 33% of Bloomberg)
2007-05-01, News Corp (of Rupert Murdoch, notably bought controversial MySpace at controversial 580million on 2005-07) bid unsolicitedly Dow Jones for $5bn
2007-04-02, Tribune taken pravite, at $8bn, or $13bn inclusive of debt
Posted
May 19 2007, 05:26 PM
by
blackinkbottle