Google's Deal and Deals

OK, Google did it again. It earned $3.08 billion net income last year and that completely goes into $3.1 billion DoubleClick buy, after just recent memory of buying YouTube at $1.6 billion. (for those who are interested in the entire list of acquisition or investement made by Google, see http://en.wikipedia.org/wiki/List_of_Google_acquisitions).

It leads in Internet ad, diversifies into Radio ad, TV ad, touches on UGC ad, Newspaper ad, after all, Google is still a media company - this is the only truth since its IPO. With the speed of such consolidations, there is no wonder that

"Google rivals call for DoubleClick deal secrutiny"
http://money.cnn.com/2007/04/16/technology/google_doubleclick_rivals.reut/

Is Google going to build a competition-averse monopoly? Wait and see...